Connecture, Inc., the leading provider of Web-based sales, service and process automation solutions to the health insurance industry, has teamed up with Microsoft Corp. to broaden the functionality of its InsureConnect product suite. Connecture will extend the capabilities of its market-leading solution by embedding Microsoft Dynamics CRM 3.0. This combined offering is the next step in an enterprise solution to enable health insurers to automate sales processes for speed to market, productivity and market share benefits.
“Connecture’s focus is to aggressively add functionality to the InsureConnect product suite with the goal of continuing to have the most comprehensive solution in the marketplace, offering business value that includes increased membership growth, retention, and profitability through cost savings. Linking leading solutions like Microsoft Dynamics CRM with our expertise in health plan sales, enrollment, and underwriting process automation will enable us to provide unmatched business value to our customers,” stated David Sockel, Vice President of Business Operations at Connecture. “We decided to collaborate with Microsoft because of its commitment to the health insurance industry, as well as the unique capabilities of Microsoft Dynamics CRM.”
The InsureConnect product suite includes multiple modules to make it possible for health plans to automate their sales and underwriting processes. These modules include Quoting, Rating, Enrollment and Installation, Underwriting, Policy Administration and Renewal. Offering Microsoft Dynamics CRM gives Connecture clients a feature-rich option for sales process automation, and its flexible architecture enables Connecture clients to integrate with their existing business processes and connect to existing legacy systems. Curt Schumacher, Vice President of Product Management at Connecture, said, “Microsoft Dynamics CRM helps streamline people-driven processes through close integration with Microsoft Office Outlook and provides broad functionality, including marketing, customer service, and opportunity features, as well as robust lead and prospect management. This collaboration between Connecture and Microsoft provides a unique offering to the health plan market segment that enables straight-through processing. The added features Microsoft Dynamics CRM brings to the InsureConnect solution gives health plans the opportunity to automate all aspects of the insurance sales process from lead generation to renewal. The time and cost savings can be significant.”
“When Microsoft’s industry solution partners like Connecture embed components like Microsoft Dynamics CRM 3.0 in their solution offerings, their customers gain speed to market and a competitive advantage because the familiarity and ease of use of Microsoft Office maximizes employee impact and minimizes costly training,” said Dr. Dennis Schmuland, U.S. Industry Solutions Director for Health Plans at Microsoft Corp. “We believe that the market advantage will go to health plans that can best equip their channels, agents, and brokers with tools like InsureConnect that makes the lead-to-enrollment experience smoother, more productive, and more responsive for agents, brokers, and customers.”
About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 70 health plans and insurers, and its solutions currently support the sales and servicing of 10 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing legacy systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and lower overall operating expenses. For more information, call Megan Moyer at 262.408.3866 or visit the Connecture Web site at http://www.connecture.com/. Connecture has offices at 101 Marietta Street, Suite 1700, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.