Expands CRM software presence in Atlantic-coast region

 Customer Effective, Inc., a Microsoft Gold Certified Partner and value-added reseller of Microsoft Dynamics CRM, announced the opening of a new office in Charlotte, N.C. The Charlotte office will provide regional sales and customer support for the company’s growing CRM software client base along the Atlantic Coast.

“Customer Relationship Management (CRM) IT initiatives are at the top of many organization’s strategic plans for 2008,” said Scott Millwood, president, Customer Effective. “As executives implement key CRM initiatives, we are ready to provide any level of support and expertise to increase their return on investment. Our expansion in Charlotte will allow us to capitalize on the rich talent pool of experienced, well-trained technology and financial services professionals there, and will enable us to provide world-class support to our clients in this region of the country.”

Customer Effective provides CRM solutions to mid-market and enterprise organizations across a wide variety of industries. With its Capital EffectiveÔ CRM Suite, the company provides front office solutions for financial services professionals in commercial banking, private equity, investment banks, hedge funds and wealth management. Powered by Microsoft Dynamics CRM, these solutions provide effective marketing, sales and customer service performance including strategic views of the business through custom dashboard reporting and key performance indicators. Capital Effective utilizes functionality from the 2007 Microsoft Office System and Microsoft Office Outlook to bring together information from all data sources within an organization to provide one, holistic view of each customer in real time.

About Customer Effective
Customer Effective, with headquarters in Greenville, S.C., is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship

Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in more than 200 Microsoft CRM implementation and development projects. For more information, visit www.CustomerEffective.com.