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Insurers: Achieving a Single View of the Customer

10-8-Pecs-Cytron-200.jpgPamela Pecs Cytron
President and Chief Executive Officer
Pendo Systems


Welcome to the forum, Pamela. Tell us about last year’s challenges.

Insurance portfolio investment strategies saw insurance executives increasing the use of alternative investments and more complex products. The limitations of legacy systems have either delayed or limited the implementation of these strategies or forced expensive manual or semi-automated workarounds to support the business. Investment data management is another issue that continued to challenge insurance companies. Automation and consistency across the multiple investment systems is a daunting task in an organization that has separate systems for trading, compliance, portfolio management, accounting, data warehousing, performance measurement, etc. Another issue is the reconciliation of data. Insurers continue to struggle with multiple reconciliation tools as well as semi-automated and even manual procedures.

10-8-300.jpgKey next steps?

Insurance executives must make important decisions in their investment systems and support strategies. With the aging technology of legacy systems and the challenges presented by new instruments and strategies, these decisions must balance the cost versus return of building proprietary solutions, buying new software products, and/or outsourcing functions.

A good data integration strategy?

Integration should be approached strategically and allow for Rapid Application Development. It should include a flexible toolkit that provides an XML API for ensuring tighter coupling of disparate systems. To integrate with other approaches within the Web services arena, the toolkit should include implementation of an adaptive architecture environment. This includes middleware, messaging-based communications and capabilities; component architecture; and service-based component interactions.

Straight-through processing?

Derivatives are here to stay. Their complexity and use will only increase and new solutions must focus on the entire trade life cycle processing, from instructions, matching and reconciliation to accounting and valuation. As insurance companies begin to implement and enhance solutions to overcome legacy limitations, they must look to a strategic, and in the end, less risky approach. Such an approach would make it simpler for business users to test and implement, would give management measurable deliverables, and would reduce risk to customer information.

10-8-Lam-200.jpgBen Lam
Development Manager – DBD
Insuresoft, LLC


Ben, great to have you with us. What were some of the challenges last year for insurers?

In 2006 insurance carriers were focused on getting multiple portals set up to display different aspects of their data to different audiences (in-house underwriters, agents, and the insured). They had to manage increased data growth and data retention regulations while meeting high performance expectations. With federal and state law changes and mandates, it is necessary for insurance carriers to add coverages and implement new rate filings on a very short timeline.

Next steps?

One of the key steps for 2007 is enabling decision makers to have an integrated view of all aspects of the business. It is necessary to properly utilize business intelligence to provide quick access to summary and detail data. Another key step for insurance companies is enabling clients to do as much data entry as possible (i.e., through a Web front-end) to reduce the data entry time and cost of doing it in-house or paying agent commissions to enter the data.

What is a good data integration strategy?

A good data integration strategy involves utilizing data marts and data warehouses to gather data from across the organization: claims, billing, policy, executive projections, etc. Once all of this data is available, it can be combined and reported on to gain insights into the business that otherwise might have been missed. In addition to reports and KPI dashboards, predictive modeling can help a business make proper decisions on rate filings and new product offerings.

Straight-through processing?

If processing a policy or claim from end-to-end is quick and easy, an insurer will reduce costs, increase business volume, and more easily expand into newer markets.

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