Why the blog is of interest:

The title of Rob Salkowitz's blog -- "Generation Blend" -- just about says it all. The subtitle -- "Managing Across the Technology Age Gap" -- offers an ever better clue to its contents. There is something here for everyone, regardless of when you were born.

If you're a Baby Boomer or a "GenX," Rob's blog can give you great glimpses into the digital lifestyles (and workstyles) of the generation now dubbed "Millennials" -- people born between about 1981 to 2000.

"There are 80 million Millennials in the US, compared to 78 million Boomers and 53 million GenX," according to Rob.

If you are a Millennial, you can get useful tips in Rob's blog about how to act as a "positive and proactive ambassador of digital culture" in a multigenerational workplace. "Be a resource, not a know-it-all," Rob advises, for example.

Rob's blog also includes links to information from a report he co-authored for Insurity and Microsoft on "Millennials and Insurance."

Rob delivered some of the results from that study in May at ACORD LOMA, an insurance technology trade show where Microsoft carried a strong presence.

Briefly stated, the study found that technology could serve as a big job recuitment driver for the insurance industry -- which now faces a shortage of new workers, with 60 percent of its current employees aged 45 and older.

Specifically, an overwhelming 91 percent of the Millennials studied said that the ability to work with "newer, innovative" technologies makes them more likely to consider a job.

The results suggest, too, that insurance firms need to turn to newer technologies for luring Millennials as customers -- by letting these consumers communicate their needs over the Web, for instance, instead of only through telephone call centers.

Click through to blog: